Oh my goodness. Things are changing so fast.. it’s like WARPED speed. I just shared with a client that if you taught marketing a year ago.. you’re OUTDATED. Yep! It’s true. Things are happening so fast in cyber space that networking and marketing have turned the corner.
Now.. it’s all about Facebook, Twitter, Second Life, Linked In and Classmates.com. When my clients ask, isn’t that for younger kids? Yes.. and it’s also for ANYONE who wants to stay current! And.. are people getting business out of them? YES! I spoke with a friend today who got his job because the boss found him and was introduced on Linked In.
I’ve also talked with the POWER players and they are annoyed by the many people who are trying to meet with them and get linked up with them. My advice to them is to NOT accept people they don’t want to get connected to, but DEFINITELY to link to those people in their industries who they’d normally hang with at conferences. You WILL miss fun and important conversations if you’re not doing the social networking on line. Even my 70+ year old mom feels she needs to be on Facebook because she’s missing out on fun stuff with her family out West.
The other advise I give to “power players” (people who everyone wants to sell to or a piece of their action) is that they want to think about WHAT THEY WANT. For instance, one of my best friends has a son who plays soccer. His absolute DREAM is to go to Notre Dame. So yesterday in a lunch meeting, I was told about a local Notre Dame Alumni club and that she can have her son join this club. I think it’s actually just a club for fans of ND. Anyway, these are people that she wants to get to know, so she can connect to these people on Facebook and Linked in and Twitter so they can know about her and her son! This is how the new way of business is being done!
So out with the OLD and IN with the NEW!!! Don’t be making an excuse that you’re over the age of 40 and this doesn’t apply to you. I KNOW you don’t have time.. no one does.. so guess what? You have to just do it, and fit it in, and it just becomes a part of your regular day. You’re going to have to choose not to be a dinosaur .. and invest a little time in becoming HIP in the marketing scene once again.
Trust me, it’s worth it. I’ve found several people already who are able to help me with the products I’m selling and with the book that I hope will be published soon. These will have a direct impact on my business.. so YES, I am doing business on social networking sites! And I’m developing relationships and friendships!
Not to mention Second Life, where you create an avatar of yourself and show up for meetings and webinars and conferences as an avatar and listen to speakers who are avatars and meet with individuals all over the world… as AVATARS! It takes a few hours to master this one and to build your perfect Avatar, but get the money out because soon you’ll be doing a lot of business there.. and visiting stores there virtually, and conducting meetings there. It’s fun and takes time to get the hang of it. My first “real time conversation” I went over to two people talking and introduced myself and said, “You are my first people I’m talking to here.” And their answer? “Se habla Espanol?” Nope! So I scampered away!
It’s all good!
So jump on board.. and get with the program.. and when you do.. I’d love to invite you to follow my interesting, personal, professional and cause oriented updates at www.twitter.com/marygardner !
I’ll see you in Cyber Space!