Sunday, February 01, 2009

Branding the New You- To Fit the New Economy!

Times have changed.. and so must you! We all have to evolve to move to the next level, and the new recession has brought us to a whole new place that we must adjust to, and then move beyond.

Adjusting our expectations may be a part of doing business now, but also, there are many things that we can do that can help us adjust. We just need to have a strategy and get and stay prepared for what may or may not come.

Keep focused on moving forward. You need a plan that will keep you in a good mental place every day… for instance, turning off the TV and stop listening to the doom and gloom, and create a future for you and your business that will be of immense value to the market place. You probably need to spend some creative time thinking about your new plan, and you might need to meet with new people to help you create this plan, but be for sure, you need to have a new plan that will keep you motivated to moving forward.

Decide to be a LEADER in your life, business, industry and community. What does that mean to you and how do you do it? It takes effort and practice, but at this time in our economy, people NEED to stand up and decide to be a leader. Don’t live with others’ expectations on you. Be assertive and create answers, and create solutions to the problems that now plaque us. Turn into an investigator, learn the new ropes, study and evolve, so you can pass along this information to others and they can see you as the shining star that you are.

Practice Strength. How do we do that? Well, in the gym, you work out every day to increase your muscle strength, and over time your muscles start to emerge and show up where fat used to take place. So evaluate yourself- mentally, physically, emotionally and spiritually. Where is the fat? Where can you start building strength that will balance your whole life so you can emerge as a stronger individual that will be a leader for others.

Get Current! Get on the social networking sites. If you don’t, you’ll be looking like a complete dinosaur in the next year. Jump on the technical bandwagon and stop saying you’re not technical.. just do it and learn it! Talk about it, spend time doing it. It’s not going away, so engage with it and have fun with it!

Have FUN. If you’re having fun, then other people will have fun around you. Spend time getting out of the box, and getting creative and learning new things. The new economy is forcing people to go in new directions so be excited about it, and create new opportunities for yourselves and others. Think about new ideas that will draw people to you and your organization, offer fun times and offer sources of learning. People will engage with you personally and professionally, if you’re offering to take their mind off of things for a while

This new economy is really an exciting time! But you have to decide to do it, and then keep focused on a path that will allow yourself to grow and change and show yourself as a leader. It can end up being, the best time of your life if you let it, and not your worst, as so many people are seeing it now.