Marketing The NEW Way!

News Flash! Things are NOT business as usual!

My friends who go to networking events are sharing with me that their networking groups are up by a ton! My friend Tim who started COFFEEVENT on meetup.com, a networking group around Orlando told me that the numbers are up 55% since December. Wow! Way to go Tim! It’s a great service you’re providing.

People have obviously jumped in and are not taking the recession sitting down. They realize that their long time customers aren’t buying the volume that they were or have cut down entirely, and are now out looking for new customers. Many are adding new services or adding something new and unique to their offerings, and are putting in longer hours and offering better customer service than ever.

I read recently that if you want to be noticed, that your product or service really has to be something out of the ordinary, and do what others won’t. Businesses that are growing, are answering a need in the marketplace and not requiring their customers to buy in large quantities, and the old rules aren’t necessarily applying to today. Just take a trip to the mall and realize that so many businesses are going out of business so the ones that are surviving are doing something unique, new or different.

No one can afford to be the same as usual anymore.

Still, people are buying. If you take a trip out to Disney World or Universal, people are still partying and enjoying life. Perhaps many of the people pre-purchased these vacations like a lot of the experts said, or maybe they just needed a break from the constant stress that now surrounds each of us with the financial woes of our country.

Businesses are now spending more money on marketing and that’s where we are able to help. We’re now sending out mailings for numerous businesses and helping them be seen over all of the others.

Bartering is also a great new avenue that people are tapping into. Ask yourself, what services can you barter? This is the time to FIND something, because if things continue, it might come in handy to have something valuable to barter. Check out Craigs list to see the many people who are bartering services and products.

For those of you who are finding business in new and unique places.. way to go. Drop a note and let me know where you’re finding it and what you’re doing that’s new and unique.

Don’t take this recession sitting down. Don’t roll over and play dead! Get in the game, be seen and get excited. Our creativity can flow when we absolutely HAVE to come up with a new solution!

If you need a jump start on your creativity, a great book is Julia Cameron’s The Artist’s Way. Or check ezinearticles.com on how to jump start your creativity!

Get those juices flowing…and who knows.. you might strike gold!